Business process outsourcing (BPO) firm Callbox, one of the original BPO companies, to invest in Iloilo City, is investing an additional Php50 million to expand its operations in the city.

Callbox chief executive offficer Rom Agustin stressed that the Php50 million investment bodes well for its plan to create 2,000 new jobs by 2016.

Callbox will acquire more facilities as well additional manpower to strengthen its growing worldwide operations.

“The expansion will secure a dynamic future for the company, bolster our commitment to deliver quality services, and provide a terrific boost to the local economy by creating more full-time jobs for the Ilonggos,” Agustin said.

The P50-million expansion is also seen to affirm Iloilo City as a top BPO destination.

“The low cost of doing business in the city and the availability of a large talent pool possessing strong English skills make it a top destination for business outsourcing,” Agustin reiterated.

Callbox will hire additional customer service representatives (CSRs), search engine optimization (SEO) specialists, web developers, web designers, and graphic designers.

Iloilo City has been named as one of the Top 10 BPO hubs in Asia-Pacific by global network firm KPGM and one of the Top Ten Next Wave Cities for outsourcing by Business Process Association of the Philippines (BPAP).

Currently, Callbox provides B2B multi-channel marketing services to Global 1000 companies from leading industries such as “software, information technology, financial, medical, and business services from its offices in North America, Europe, Asia, and Australia and every major market worldwide.”

Callbox has been awarded Top Outsourcer of Outbound Services by Contact Center World and as Leading Provider of Outsourced Sales and Marketing Services by Datamonitor. In the future, Callbox recognizes that call centers may no longer be as necessary to their clients as they have begun the transition to more knowledge intensive business services. – BusinessNewsAsia.com

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