Omnistream, a Singapore-based data-empowered solutions company for the retail industry, has raised $7 million in Series A funding led by SIG Venture Capital, the Asian venture capital arm of Susquehanna International Group.

Delivery Hero Ventures, an independently managed venture capital fund backed by Delivery Hero, Asian investment management firm Spiral Ventures, and venture capital firm Wavemaker Partners also participated in the funding round.

In a statement, Omnistream said the new funding will allow the company to rapidly scale to address the needs of retail clients globally and will result in the addition of more than 50 new roles to the team by the end of 2022.




Founded in 2018 in Singapore, Omnistream is a global software-as-a-service (SaaS) company providing solutions to large retailers across Asia, Australia, Europe and North America with deployments across 8,500+ retail locations.

Omnistream’s technology helps retailers optimise their physical footprint by generating store-level planograms that optimise assortments for hyperlocal demand resulting in material uplifts in sales.

The company is one of the fastest-growing retail technology companies in Asia, experiencing tenfold usage growth so far in 2022, and serves a wide range of retail customers including supermarkets, convenience stores, pharmacies, as well as online grocery operators. With its recent expansion into North America and Europe, Omnistream is positioned to become a globally leading retail technology company.




“I founded Omnistream as a mission-driven company to bring technology solutions to some of the most pressing challenges facing the retail industry,” said its founder and CEO Wendy Chen.

“As shoppers become more discerning, Omnistream empowers retailers to provide a superior customer experience that includes a more tailored
product assortment, fewer stock-outs, and less waste across the retail supply chain,” she added.

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