JW Marriott opens new hotel in Madrid


JW Marriott, a part of Marriott Bonvoy’s global portfolio of hotels, has opened its first property in Spain, the JW Marriott Hotel Madrid.

The luxurious hotel is located in the cultural Canalejas zone, near the famous Puerta del Sol and is moments away from prestigious art institutions and theatres.

The hotel offers a new standard of luxury, which inspires guests to achieve balance and become present in body, mind, and spirit. The 139-room hotel offers guests an inspiring urban retreat in the center of the Spanish capital. Most suites located on the upper floors have large terraces boasting spectacular views of the city below.

The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral color palette to ensure a relaxing environment.

The building’s historic past remains visible through the preservation of certain elements, such as the wrought iron columns from the 19th century, which can be found throughout the property.

JW Marriott Hotel Madrid has collaborated with the Spanish Academy of Perfume to create a fully holistic wellness experience that stimulates the senses. Each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in.

Guests then choose from one of five scents which will then be placed in their wardrobe. Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep.

In the Lobby, there is an exhibition featuring antique perfume bottles, books, and essences, which guests can explore at their leisure.

This news first appeared on HotelNewsAsia.com.