- June showcase marks first collaboration with Hactl
The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris this month with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. Held for the first time during Paris Men’s Fashion Week, the initiative will bring Hong Kong fashion designer brands to Paris to showcase their Spring/Summer 2027 collections, helping them expand their international presence.
The showroom will be held from 24 to 28 June in Paris’ renowned Rue de la Paix fashion district. The Spring/Summer 2027 collections of Hong Kong designer brands, spanning apparel and fashion accessories, will be on display. Among them, popular local brands MARCCH and MATTER MATTERS will debut collaborative pieces created with acclaimed Paris-based artist Yaz Bukey, showcasing the fusion of Hong Kong design and European creativity.
A networking reception will be held on 27 June and is expected to attract around 200 industry professionals, media representatives and buyers, creating further opportunities for Hong Kong brands to connect with the international fashion community and explore business collaborations.
First cross-sector collaboration to propel Hong Kong brands internationally
This initiative also marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities.
Amid a growing global emphasis on speed, connectivity and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative and systematic approach to integrating creativity, commerce and professional services. It also bolsters Hong Kong’s capacity to help local brands respond to market expectations while expanding their international footprint.
Through the Fashion Hong Kong event series, HKTDC provides Hong Kong designer brands with comprehensive, one-stop international promotion support. The programme enables local brands to connect with overseas buyers, media and industry players, widen their brand exposure and expand into European and global markets. Through exhibitions, business matching and promotional activities, the platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
Media Invitation: Fashion Hong Kong Promotion Event in Paris, France
The HKTDC cordially invites media representatives to attend and cover the Fashion Hong Kong Paris 2026 Hong Kong Designers Showroom and Hong Kong Fashion Night Networking Reception. Details are as follows:
Photo download: https://bit.ly/3S0yHt9
Websites
Fashion Hong Kong: www.fashionhongkong.com
Fashion Hong Kong Instagram: @hktdcfashionhk
HKTDC Newsroom: http://mediaroom.hktdc.com/en
Media enquiries
| ROMCOM | Email: events@romcom.global |
HKTDC’s Communications and Public Affairs Department:
| Navin Law | Tel: (852) 2584 4525 | Email: navin.cm.law@hktdc.org |
About Fashion Hong Kong
Fashion Hong Kong is a series of international promotional events organised by the Hong Kong Trade Development Council (HKTDC) to promote Hong Kong fashion designers and labels in the global fashion arena. Since 2015, Fashion Hong Kong has actively participated in international fashion weeks and renowned events to showcase Hong Kong’s unique and diverse designs. Previous event locations include New York, London, Milan, Paris, Copenhagen, Tokyo, Seoul and Shanghai.
About HKTDC
The Hong Kong Trade Development Council (HKTDC) celebrates its 60th anniversary this year. The HKTDC is a statutory body established in 1966 to promote, assist and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. The HKTDC organises international exhibitions, conferences and business missions to create business opportunities for companies, particularly small and medium-sized enterprises (SMEs), in the mainland and international markets. The HKTDC also provides up-to-date market insights and product information via research reports and digital news channels. For more information, please visit: www.hktdc.com/aboutus.