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The Value Plan: How to Create Future-Proof Products & Services
– New guide to marketing by Prof. Philip Sugai launches Publishizer crowdfunding campaign A crowdfunding campaign for ‘The Value Plan’, a new book that outlines the development of value-focused products…
The Value Plan: Marketing for Value beyond the Bottom Line
A crowdfunding campaign for ‘The Value Plan’, a new book that outlines the development of value-focused products and services, launched today on the Publishizer platform and runs until August 30.…
Creative Music Alliance, Paramount Elites and Wayou Boston Education Institute form Alliances in the Music Education Industry
Creative Music Alliance collaborates with Paramount Elites and Wayou Boston Institute to form a business alliance targeting the music education industry in the Asia Pacific Region. Paramount Elites was appointed…
Tencent IBG Launches International Ad Solutions In Singapore
SINGAPORE – To support merchants seeking to engage Chinese visitors, the International Business Group (IBG) of Tencent has launched its international advertising solutions in Singapore. The roll-out of one-stop service…
Global Ad Spend Growth to Slow in 2017; Mobile to be Fastest-Growing Channel
Global advertising spend is forecast to increase by 4.5% this year as a whole but will ease to 4.2% next year. Mobile will continue to be the fastest-growing ad channel…