NANJING, CHINA — House of Fraser, the UK and Ireland’s premium department store group,formally opens its first store in China, Nanjing on December 21.
The House of Fraser Nanjing store is located at Xinjiekou Sanpower Plaza (International Financial Centre), offering customers over 1,500 brands to shop from both online and in store.It is covering a total building area of approximately 28,500 m2 with six floors in total.
Design of the building is neoclassical style, which is decorated with British style clock installation, Frasers glass roof and surrounded with world’s class light show. Additionally, there are around 50 video screens in the store.
The opening of the store also marks the introduction of a number of new brands to the Chinese market, who are partnering with House of Fraser due to the premium offer and location. There are also new concepts such as Style by HoF, and a Nike Beacon store, the largest Nike beacon store in China as well as Monceau, a lifestyle and cafe.
The store is set to provide customers with over 300 brands as well as a premium retail experience including a VIP lounge, a VIP loyalty, and personal shopping. The world’s biggest toy chain Hamleys and the American novelty retail corporation Brookstone are adjacent to the store.
House of Fraser (China)
House of Fraser is a shopping paradise listed in the chronicles of British fashion. With its British and international brands, it will focus on creating a premium brand, innovating customer value, redefining the concept of a department store and offering customers a wonderful shopping experience with its most high-quality brands to the Chinese customers.
House of Fraser China will replicate the heritage of House of Fraser from different stores and focusing on quintessentially English brands, such as the Peacock freis that presented in Bath store, Frasers roof in Glasgow and the Jolly’s heritage trail.
As the first store entering the Chinese market, House of Fraser Nanjing store is located in the heart of Xinjiekou – Nanjing’s CBD – also known as “China’s No.1 commercial zone”.
Nanjing is the capital of the Jiangsu Province in Eastern China. It has total population of 8,230,000 and is also a key center for tourism. As Nanjing’s commercial center, Xinjiekou now boasts a total of over 1,600 businesses of various sizes, and is also the most prosperous area in downtown Nanjing.
It has a convenient transport system, with metros lines 1 and 2 and over 50 bus lines running through it and stretching out in all directions. It is hugely popular with an average of 500,000 visitors per day and a maximum of over one million visitors per day during festivals and holidays.
Sanpower Group Involvement
House of Fraser completed its sale to Nanjing Xinjiekou Department Store, a Chinese department store chain owned by the Sanpower Group on 2 September 2014 marking an exciting beginning for the company under Chinese ownership.
Chairman of Sanpower Group, Yuan Yafei, commented: “we are delighted today to formally open House of Fraser’s first Chinese store in Nanjing’s Sanpower Plaza. We wanted to ensure we replicated the store designs and environment I have come cross whilst visiting some of the brand’s most unique stores, and providing customers with a unique premium shopping experience with a strong sense of British tradition. We are proud of the store as we believe it clearly epitomizes our strategy for House of Fraser to become a leading global brand”.
Chairman of House of Fraser UK, Frank Slevin added: “this is an exciting time for House of Fraser and the opening of the store in Nanjing is a strong way to finish 2016. We are confident that our first store will clearly demonstrate the unique status that House of Fraser can achieve in the market, and will be a standout platform for our brand partners”. – BusinessNewsAsia.com