China’s Fruitday Completes USD70 Million Series C Financing

Fruitday.com, one of China’s leading online fresh fruits providers, received USD70m worth of series C financing from B2C e-commerce giant JD.com.

According to Fruitday.com, the new investment will be used for its basic construction, team construction, nationwide business expansion, and upstream supply chain construction.

JD’s investment provides Fruitday.com with logistics support to help expand its market share across the country. Fruitday.com was founded in 2009.

Shen Haoyu, chief executive officer of JD, said that e-commerce will become a major channel for fruit and fresh food consumption in China in coming years.

The investment in Fruitday.com will benefit JD’s in-depth development in the vertical sector and enhance their platform position. – BusinessNewsAsia.com

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