Botswana Life Insurance Takes ‘Pride’ in New Corporate Identity

Botswana Life Insurance Limited (BLIL), the country’s oldest and only home-grown life insurer, has unveiled a new corporate identity during its 40th anniversary celebration.

BLIL, which is currently manaing a file size of over 300,000 policies, announced that the new identity will take the insurer to the next four decades.

“In coming up with this new brand, we introspect on who we are, who our clients are and what we want to all our stakeholders. In the eyes of many we are an icon, a symbol of pride, a beacon of hope. We have therefore summed up our brand presence into one word, ‘Pride’,” said CEO Catherine Lesetedi-Letegele.

She, however, clarified that pride as a brand presence should not be misunderstood as arrogance but a motivation to further serve its clients and the country as a whole.

“We are eager to remind our customers of our commitment to serving them and assure them of the trust that they can continue to have in the Botswana Life brand,” Letegele said during the celebration of Botswana Life’s milestone. –