DUBAI, UAE — Loyyal, the blockchain innovator building a global loyalty operator network, has signed a contract with Dubai Holding for a pilot deployment, both enhancing and connecting the consumer facing (B2C) loyalty propositions of the Jumeirah Group and new corporate (B2B) relationship value proposition with its sister company TECOM Group.
“Dubai Holding has always been at the forefront of innovation with landmark projects and several industry first initiatives including the support to Dubai Future Foundation,” says Ahmad bin Byat, Vice Chairman and Managing Director, Dubai Holding.
“Loyyal will be leading a pilot deployment to create innovative, feasible and cost-effective solutions for enhancing the interaction between the Group’s businesses, ultimately enhancing our offerings to customers and business partners. We are thrilled to partner with game-changing companies such as Loyyal in driving forward the National Innovation Strategy,” bin Byat explained.
The partnership was facilitated by the Dubai Future Accelerators (DFA) programme, between Loyyal and Dubai Holding, formally signed on Thursday 24 November 2016, with the landmark agreement aiming to realize the DFA’s vision for technology innovation within Dubai’s commercial and government sectors.
“We established the Global Blockchain Council here in Dubai less than a year ago, and are already seeing impressive advancements in the uptake of this technology. We are pleased by Loyyal’s progress with Dubai Points, their partnerships with the private sector and look forward to working even closer with them as they bring the Blockchain future to reality,” said Saif Al-Aleeli, CEO of the Dubai Future Foundation and Founding Member of the Global Blockchain Council.
As part of the contract, Loyyal is deploying its proprietary and patent pending blockchain and smart contract infrastructure solution to re-map the way the Dubai Holding’s businesses interact with consumers and each other. The Pilot will focus on The Jumeirah Group and TECOM Group, bringing together disparate loyalty schemes and separate businesses to unlock undiscovered relationship value and demonstrate the network effect opportunities of using the common ledger and distributed trust capabilities of blockchain.
“We are honored to have been hosted by Dubai Holding to be part of the inaugural Dubai Future Accelerator,” said Sean Dennis, Co-Founder and Chief Happiness Officer, Loyyal. “As a city, Dubai isn’t just looking towards the future, it is harnessing innovation, knowledge and technology to ensure that future becomes a reality.” – BusinessNewsAsia.com