NIRAKU Targets to Launch a Yokocho Food Alleyway in Shenzhen UpperHills during March 2019

HONG KONG – (ACN Newswire) – NIRAKU GC HOLDINGS, INC. (“NIRAKU” or the “Group”; stock code: 1245), one of the largest and leading pachinko hall operators in Japan, has today announced that it has entered a Master Lease Agreement with Shum Yip Land Company Limited through NPJ China Yokocho Co., Ltd. to open a Yokocho food alleyway within a newly-opened city complex, UpperHills in Shenzhen.

Managed by NPJ China Yokocho Co., Ltd., the subsidiary of the joint venture between the Group and PJ Visionary Pte. Ltd., a company incorporated in Singapore, the Shenzhen UpperHills Yokocho aims to showcase a variety of delicious Japanese culinary delights as well as elements of Japanese culture and its renowned high quality of service to the world.

Famous food and beverage brands have been invited to feature in the 16 new and exciting restaurants, cafes and sake bars. Each of the restaurants in the UpperHills Yokocho has a unique concept. Notable here is the well-established sake manufacturer, Gekkeikan Sake, which was founded in Japan in 1637. Gekkeikan Sake is to operate the sake bar and coordinating respected sake manufacturers from Japan to exhibit and sell their products with the bar as a central location.

With a total area of 3,000 sq m in the top class city complex, the UpperHills Yokocho is conveniently situated at the heart of Shenzhen city and close to Shenzhen government headquarters. Moreover, it is adjacent to the beauty of nature offered by Lotus Hill Park, Beacon Hill Park and Central Park. The Group aims to promote and enhance cultural exchanges between China and Japan, as well as providing the people of China an opportunity to experience Japan’s rich culture and hospitality close to home via the Japanese gourmet experience at Shenzhen UpperHills Yokocho.

Founded in 1950, NIRAKU GC HOLDINGS, INC. was the fourth largest pachinko hall operator in Japan in terms of gross revenue in 2013, according to Entertainment Business Institute. With a history of operating pachinko halls for over 60 years, the Group is strategically located in Northeast Honshu, Japan, and has stood by its corporate slogan of “Happy Time Creation”, placing a primary focus on the customer experience and goodwill. The Group operates a total of 55 pachinko halls as at the date of this press release. With most of its halls geographically placed in suburban areas, the Group benefits from lower land costs, a more stable customer base and less competition from other forms of entertainment.

Media Enquiries:
Strategic Financial Relations Limited
Vicky Lee +852 2864 4834
Tika Lum +852 2864 4806


July 18, 2018 09:31 HKT/SGT
Topic: Press release summary
Sectors: Daily Finance, Daily News
From the Asia Corporate News Network

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