Philippines: F&B Kiosk Operator Fruitas Hits 1,000-Store Milestone


Food and beverage kiosk operator Fruitas Holdings has reached a milestone in the Philippines after hitting 1,000 stores through its aggressive store network expansion, according to a report by Business Reporter.

As of November 26, Fruitas has 1,036 stores across the country, with new kiosks having recently opened in Metro Manila and key provinces like Cavite, Laguna, Rizal, Bulacan, Tarlac, Zambales, Cebu, Iloilo, Aklan, Davao and Cagayan De Oro.

Fruitas also re-launched Coffee Talk, a coffee and tea kiosk concept. With its re-launching, the Group reinforces its commitment to create new brands and concepts to cater to the evolving demand of Filipino consumers.

The firm also recently started to sell some of our bottled fruit juices on open refrigerator shelves inside the supermarkets of Landmark.

Last year, Fruitas ended with 930 stores nationwide. It ended June 2019 with 949 stores, but has since added 87 stores in less than 5 months.

Fruitas debuted on the Philippine Stock Exchange on November 29 under the ticker symbol “FRUIT”. The IPO was well-received by retail and institutional investors resulting in an oversubscription of the offering.

Read full story here: Listed F&B Kiosk Operator Fruitas Hits 1,000-Store Mark