SE Asia online luxury fashion marketplace BlinQ partners with YOOX

Over 700 luxury brands have been added to the platform via the partnership that streamlines customer experience


Southeast Asian luxury online fashion marketplace BlinQ today announced a commercial affiliation with the leading global online fashion retailer that revolutionized the luxury fashion industry, the YOOX Net-a-Porter group.

The partnership closely follows the launch of the BlinQ pre-loved segment and Asean Houz – a collection of high-end fashion brands from around the region.

With operations all over the world from the United States to Japan, YOOX has over 3 million high-spending customers worldwide. This partnership with BlinQ will bring more of YOOX’s products into the Southeast Asian region, the startup said.

BlinQ said fashion lovers looking to spend their red packet money on the platform would be spoilt for choice. They will now be able to access a catalog of more than 10,000 products from over 700 luxury brands, on top of the products already on the platform, all while enjoying better customer experience, with lower shipping costs and shorter fulfillment times.

“We are thrilled to work with YOOX to drive their unmatched selection of luxury products and designers into this part of the world. This will give Southeast Asian consumers easy access to thousands of new products from amazing high-end luxury brands,” said its founder and CEO Bob Chua.

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BlinQ has over 30,000 users joining the platform every month, with luxury brands such as Kenzo, Prada, and Off-White included on the platform. The technology allows users to virtually try on and purchase designer apparel and accessories from online luxury and contemporary fashion retailers globally using AR.

YOOX said the deal would provide it with a strong Southeast Asian partner to expand their potential customer base in Southeast Asia. The global luxury fashion powerhouse is in a strong position to gain significant market share in a region that has a growing luxury market.

“We’re extremely excited to work with BlinQ, and we can’t wait to expand our reach with them moving forward,” a spokesperson from YOOX said. –