OtterBox Hong Kong Acquires Roxfit, Targets New Audiences

OtterBox Hong Kong

OtterBox Hong Kong, a subsidiary of smartphone protection firm Otter Products LLC, has acquired Roxfit, a UK based mobile accessories brand primarily tailored for Sony’s smartphone devices, for an undisclosed amount.

The acquisition allows OtterBox Hong Kong to reach new demographics and new audiences throughout Asia Pacific and European markets, according to an announcement.

Roxfit was founded in 2010 by Malcolm Stapleton, a veteran in designing and manufacturing mobile custom fit protective accessories. The relaunch of Roxfit will take place in early 2021.

“We are extremely excited to add Roxfit to our portfolio of brands, as it is an important next step as we continue to expand the products and services that we offer to our customers and partners. This is also exciting as it is the first time that we acquired an entity in the APAC region,” said Charlie Parke, Managing Director of OtterBox Hong Kong.

“The possibilities are infinite, as we have the opportunity to create an entirely new portfolio of mobile phone cases and accessories to address areas of the market that we have yet to explore with our OtterBox or LifeProof brands.”

For this part, Stapleton said: “I believe in Otter Products and this is certainly the right step forward for Roxfit to continue and thrive in this exciting and ever-evolving region.”

OtterBox Hong Kong, a subsidiary of Otter Products, LLC., boldly innovates and designs premium protective cases for smartphones and tablets. From its humble beginnings in a Fort Collins, Colo., garage, OtterBox has evolved its product lines to meet the needs of today’s mobile consumer to become the No. 1 selling smartphone case in the US. –