The e-commerce industry across the globe experienced massive growth, especially during the past two years, owing to the pandemic. increase in internet penetration and the rise of online shoppers. Along with the e-commerce sector, the logistics sector also came to the forefront with tech advancements to meet the growing demand of the e-commerce sector, which guarantees quick and safe shipment delivery.
During the pandemic, the logistics sector to overcome the challenges of massive shipments rose to the occasion with efficient warehousing and timely delivery of the markets. Further, many third-party logistic companies like Ninja Van came to the market to help the e-commerce growth. The role of Shopee Xpress and other third-party logistic services was massive in the e-commerce industry and other small businesses. It is because even though it works like a single courier company, they successfully serve an extended geographic location, including a remote location. Many e-commerce companies with their own logistic services use third-party logistics to cater to customers who stay in remote areas or manage the wide shipment orders they receive during the festive seasons.
Logistic Sectors Are Successfully Tackling The E-Commerce Issues
The market is filled with many e-commerce companies, so the competition is high. To help the e-commerce companies to grow, logistic sectors have incorporated a wide scale of technology to meet the expectations of the customers who expect fast delivery. Not only does the logistics sector engage in the timely pickup of the products from the sellers, but they also ensure timely delivery. This, in turn, has reduced the return to origin due to late delivery. Further, beauty and personal care items needed added responsibilities of safe shipment as they mostly carried fragile items. Different logistic companies ensure the safe delivery of such fragile products, contributing to a low return to origin.
Further, if a shipment is damaged during transit in any scenario, the logistics companies work proactively to inform the brand about it. It ensures timely product replacement without throwing water at the customer’s expectations. Working towards such surety proactively, also helps the brand to keep the trust of its customers.
Intelligent Fulfillment Center
Also, timely delivery of the products and services is only possible with the help of intelligent fulfilment centres. Such centres not guarantee quick delivery of products but also reduce the shipment cost of the brands and the customers. Many third-party logistic companies, along with e-commerce, are working towards creating such intelligent fulfilment centres to improve further the benefit that they can provide to the customers.
Customer-Centric Logistic Services
In today’s time, amongst the high competition, customers are truly the kings. Therefore, most logistics companies focus on enhancing the customer experience. This change is a result of the change in the buying patterns and customer mindset, which was catalysed by the pandemic. Mostly, brands and logistic companies are now transparent about the procurement and other processes to customers. The customers receive timely notifications regarding real-time updates of the shipment. Providing the customers with a way to track the shipment is now the latest trend in logistic support towards transparency.
For e-commerce companies, it is not enough to provide the customers with great products. An efficient delivery system is critical in levelling up the customer’s expectations. Therefore, it is not uncommon to see mutual growth between different e-commerce companies and logistic companies.
Era Of Digitization
In the era of digitisation, the way customers and brands function has changed drastically. However, the change in the expectation of the customers has a direct impact on the brands. Nowadays, customers are impatient about their orders. Therefore, quick delivery is necessary if one wants a competitive edge in the market. Another challenge is the high number of options that the customers have. If a brand does not deliver good products at the right time, the customers swiftly change to another brand. Therefore, the logistics sector is essential for the brand to ensure customer loyalty.
With the help of proper data and insights, a correct strategy should be developed to enhance the customer experience. Thankfully, most logistic companies are evolving through the right innovation to enhance the customer experience. By doing so, it is also meeting the growing needs and demands of e-commerce companies. Even in the future, logistic companies will keep serving an important role in the growth of e-commerce companies.