The Globe Group, known for its dedication to the United Nations Sustainable Development Goals (SDGs), has taken part in the UN’s Vision 2045 campaign, which showcases documentaries about the collective action of global businesses for a sustainable future.
The company’s documentary spotlights its purpose-led transformation towards offering innovative, essential services to Filipinos.
Globe Group CEO, Ernest Cu, shared the company’s journey from a telecommunications company to a technology-focused enterprise. He emphasized the company’s mission to serve, which led to a shift from being a second-tier player to an industry leader.
Globe introduced smartphones to Filipinos, ushering in a new age of data, and then pursued the vision of becoming a purpose-led company.
Globe’s Chief Commercial Officer, Issa Guevarra-Cabreira, discussed the company’s expansion. She underscored the importance of addressing the digital needs of prepaid users, who make up the majority of Globe’s customer base.
She recognized their desire for innovation and their crucial need for digital enablement, inspiring the company to explore cost-effective ways to make internet benefits accessible.
The pandemic fast-tracked Globe’s transformation as many activities and transactions migrated online. Globe’s digital platforms, such as GCash and KonsultaMD, proved indispensable, offering accessible financial and healthcare services during the crisis.
“We came into the pandemic as a company and came out as a group of companies. Our goal is to continuously grow and fortify the Globe Group by providing more products and services that can address the daily struggles of Filipinos through digital solutions,” said Cu.
Globe is also actively supporting startups addressing global issues through Kickstart Ventures, its venture capital firm. The company continues to prioritize sustainability in its core telco business, leading it to be recognized as the Most Sustainability-Driven Network Operator in the Philippines.
Simultaneously, Globe aims to alleviate involuntary hunger through its flagship campaign, The Hapag Movement, leveraging the power of digital platforms. “This is how we will help the Philippines become a country, where family’s dreams come true, businesses flourish, and the nation is admired,” concluded Cu.
BusinessNewsAsia