Compawnion, an emerging Indonesian pet food brand, has recently received a new wave of investment led by East Ventures, a prominent venture capital firm in Indonesia and Southeast Asia.

This funding boost is designated to expand Compawnion’s distribution channels, escalate their research and development, enrich their product offerings, and capture a broader market of health-conscious pet owners.

Launched in 2020 by a trio of co-founders with deep expertise in canine nutrition, trade marketing, business strategy, and branding, Compawnion is steering towards capitalizing on the booming pet food sector, propelled by the trend of pet humanization and increased pet ownership during the pandemic.

Under the leadership of CEO Stephani Herman, with her experience from P&G, alongside Chief Marketing Officer Tania Suganda from EMTEK group, and Chief Product Officer Valerie Amintohir, Indonesia’s first Certified Advanced Canine Nutritionist, Compawnion has pioneered Pawmeals—its flagship natural and nutritious dog food line—and UGO, a unique fresh, preservative-free dog food.

With its successful entry into 13 Indonesian cities and a remarkable 10x profit surge, Compawnion is now preparing to introduce its innovation to the cat food market by 2024.

Wesley Tay of East Ventures praised the Compawnion team’s commitment to quality and innovation in pet wellness, expressing enthusiasm for setting new benchmarks in the pet food industry. With the investment, Compawnion aims to construct a comprehensive pet ecosystem in Indonesia, offering pet ‘pawrents’ peace of mind and their furry companions a happier, healthier life.