Malaysian-based food startup Meals in Minutes today announced that it has successfully secured $1.5 million in a seed round led by an early-stage venture fund and seed accelerator 500 Global, with participation from a private investor.
This fresh round of capital will fuel Meals in Minutes’s growth across Malaysia and Singapore, including establishing a presence in the United Kingdom.
The funding will also be focused on the research and development to expand Meals in Minutes’s selection of food products and build a stronger marketing campaign to reach greater target audiences across all markets.
Vin Vin Khu, Chief Financial Officer (CFO) of Meals in Minutes further shared, “The funding will be focused on achieving key milestones such as successfully launching in the UK market, product development, and building a robust foundation for future growth across all markets.”
Launched in 2020 by Brandon Lim and Khiara Mia, founder and co-founder of Meals in Minutes respectively, the food startup serves a brandnew advanced meal kit concept with its frozen vacuum-packed ready-to-cook meals, allowing consumers to whip up a gourmet meal within 15 minutes.
All meals are flash-frozen, and individually portioned to reduce food wastage with no genetically modified ingredients or additional artificial substances, and are fully HALAL, HACCP and ISO 22000 certified.
“Meals In Minutes was founded with the vision of simplifying cooking for individuals leading busy lives, offering them the opportunity to enjoy high-quality, clean, and nutritious meals without the associated hassle and requisite culinary skills,” said Malaysian-born founder and CEO of Meals in Minutes, Brandon Lim.
Today, Meals in Minutes is available in Malaysia across multiple premium grocery stores including Jaya Grocer, Village Grocer, Ben’s Independent Grocer and selected 7-Eleven stores.
Meals in Minutes is also currently supplying their food products to Loud Speaker, a Malaysian karaoke chain and has successfully collaborated with celebrities such as Joe Flizzow to create the unique Joe’s Burger, made with 100% pure premium yellowfin tuna patty. – BusinessNewsAsia.com