Australia is the world’s second largest bitters market, behind only the U.S.
SEVEN HILLS, AUSTRALIA, Mar 25, 2025 – (ACN Newswire) – Innovation Beverage Group Ltd, (“IBG” or the “Company”) (Nasdaq:IBG), an innovative developer, manufacturer, and marketer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands, announced today that sales of its Australian Bitters Company line of bitters increased by approximately 5% year-over-year in the twelve months ended December 31, 2024. Driven by this sales momentum, Australian Bitters Company has captured a 45% market share in Australia, the second largest national market for bitters worldwide and the highest market share in Australia that the Company has achieved to date.
“We’re very proud of having captured significant market share away from long-established brands in the growing Australian bitters market. This is a testament to our exceptional flavor and value which continue to drive consumer brand awareness and loyalty,” stated IBG’s Chairman and Interim CEO Sahil Beri. “Continued growth in Australia is a strong indicator of our bitters’ potential as we are set to expand marketing, sales, and distribution of our Australian Bitters Company line in the U.S., the largest bitters market in the world.”
IBG’s flagship product, Australian Bitters Company, hand crafted in small batches in Australia from the finest natural botanical herbs and spices, won the Gold Medal at the Los Angeles Spirts Awards in 2018. BITTERTALES, the Company’s premium cocktail brand, won Best in Show and a Platinum Medal at the 2020 LA Spirits Awards, and a Gold Medal at the 2018 and 2021 LA Spirits Awards. IBG’s bitters brands are produced at its state-of-the-art U.S. FDA and GMP certified facility in Australia and shipped worldwide.
About Innovation Beverage Group
Innovation Beverage Group is a developer, manufacturer, marketer, exporter, and retailer of a growing beverage portfolio of 60 formulations across 13 alcoholic and non-alcoholic brands for which it owns exclusive manufacturing rights. Focused on premium and super premium brands and market categories where it can disrupt age old brands, IBG’s brands include Australian Bitters, BITTERTALES, Drummerboy Spirits, Twisted Shaker, and more. IBG’s most successful brand to date is Australian Bitters, which disrupted a 200-year-old market leader, giving the Company a market dominating position in several territories including a partnership in Australia with Coca-Cola Europacific Partners. Established in 2018, IBG’s headquarters, distillery, innovation, and manufacturing facility are located in Sydney, Australia with a U.S. sales office is located in New Jersey. For more information visit: https://www.innovationbev.com/
Forward Looking Statement
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Contact:
TraDigital IR
John McNamara
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John@tradigitalir.com
SOURCE: Innovation Beverage Group