Truecaller, the world’s largest caller identification and communication platform, today announced the launch of Truecaller Pulse, a first-party, zero-party intent solution built into the Truecaller Ads ecosystem. This marks a fundamental shift from reverse-engineering behavior to leveraging direct consumer intelligence.
The Big Idea: Consumer Choice Is the Most Valuable Signal in Modern Advertising
Digital advertising has long relied on inferred signals like browsing history. Truecaller Pulse replaces guesswork with declared choice, allowing brands to ask consumers directly what they want.
When consumers declare their intent, every part of a campaign; planning, targeting, and messaging becomes significantly smarter and more efficient.
Truecaller Pulse: a new category of consumer intelligence transforming real-time declared choice into activation-ready audiences at massive scale
How It Works: Declare. Analyse. Activate.
Embedded within Truecaller’s high-attention, privacy-safe environments and reaching over 500 million active users,
- Declare: Brands deploy interactive ads asking direct questions about purchase plans or preferences.
- Analyse: Responses are converted into signals across Preferences, Discovery, and Purchase Intent.
- Activate: Real-time audience segments enable immediate retargeting with tailored messaging while intent is fresh.
The result is an always-on Continuous Consumer Intelligence Loop with research, audience-building, and media activation unified into a single, self-reinforcing workflow.
Built for the Full Range of a Marketer’s Strategic Needs
- Product Launches — Capture early consumer reactions and validate demand before scaling spend.
- Category Discovery — Surface emerging preferences and whitespace opportunities across segments.
- Competitive Switching — Identify consumers actively in-market for alternatives and win them with precision conquesting.
The platform provides a layered intelligence stack: Pulse Signals for real-time responses, Pulse Insights for regional data, and Pulse Trends for shifting sentiment.
What This Means for the Industry
“Truecaller Pulse gives marketers something extremely valuable: direct consumer answers at unprecedented scale. When consumers tell you what they want, media becomes more precise, campaigns become more efficient, and every marketing decision becomes better informed,” said Hemant Arora, VP & Global Head, Truecaller Ads.
“The intelligence outputs from Truecaller Pulse extend well beyond campaign activation. Pulse Signals deliver real-time declared responses. Pulse Insights surface aggregated intelligence, regional preferences, emerging product trends, category shifts. Pulse Trends reveal what’s changing in consumer sentiment before it shows up in sales data. All of this feeds back into smarter future campaigns,” added Athul Prabhu, Product Director, Truecaller Ads.
With Truecaller Pulse, Truecaller Ads isn’t just adding a feature to its stack, it’s making the case for a new industry standard: to stop inferring intent. Start capturing it.
About Truecaller and Truecaller Ads
Truecaller is an essential part of everyday communication for over 500 million active users, with more than a billion downloads since launch and 68 billion spam and fraud calls identified in 2025 alone. The company has been headquartered in Stockholm since 2009 and has been publicly listed on Nasdaq Stockholm since October 2021. Advertising is the primary revenue stream for Truecaller. Truecaller Ads serves over 5 billion impressions every day and is trusted by over 10,000 brands.Visit https://advertisers.truecaller.com for more information.