Pan-Asian life insurance group AIA Group Limited has announced the appointment of former English professional footballer David Beckham as its Global Ambassador.
In the newly created role, Beckham will support AIA in its goal of helping people in the Asia-Pacific region live longer, healthier, and better lives.
“We are delighted to welcome David as AIA’s Global Ambassador. David is an incredibly successful global sporting icon, a committed family man and is hugely respected for his longstanding community and charity work; most notably as a UNICEF Goodwill Ambassador over the past 12 years,” Mark Tucker, AIA’s Group Chief Executive & President, said.
[READ ALSO: AIA Announces Retirement of CEO Mark Tucker]
Beckham is a natural fit with the AIA as the company pursues its purtpose to play a leadership role in the social and economic develpment of the communities it serves, according to Ng Keng Hooi, AIA’s Group Chief Executive & President Designate.
For this part, Beckham said joining the AIA was an easy decision for him.
“I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s committment to encourage people to take charge of their health,” he said.
As Global Ambassador, Beckham will be present at a number of AIA’s most important community and business activities to personify and demonstrate the benefits and the importance of maintaining a healthy lifestyle.
These will include events for our customers, agents, partners and employees. The new role has been created following the launch of AIA Vitality, Asia’s first and only comprehensive science-backed wellness platform.
[READ ALSO: AIA Launches Second Phase of Asia’s First-of-its-kind Accelerator Program]
It provides members with the knowledge, tools and motivation to help them make achievable steps to meet health goals and bring about long-term positive behavioural change regarding dedication to maintaining a healthier lifestyle.
AIA Vitality members are encouraged and incentivised to actively engage in health and wellness initiatives and activities by offering them enhanced benefits, including premium discounts, on their insurance policies and other exciting and valuable rewards from a wide variety of third party providers. – BusinessNewsAsia.com