App install ad spend budgets dropped 14% in the first half of 2022, but the use of owned media is on the rise Industry players vie bigger piece of the…
AppsFlyer and Facebook Gaming have launched an exclusive playbook for gaming app marketers. Introducing Gaming Apps: Strive and thrive with AppsFlyer and Facebook Gaming on iOS 14+, this playbook will…
The AppsFlyer Privacy Cloud is the Next Phase in the Company’s Evolution, Enabling a Better, Safer Digital Experience Through Ecosystem Collaboration AppsFlyer announced it is collaborating with Intel to build…
The first index following Apple’s ATT enforcement shows that mobile media sources are still adapting to the new privacy reality AppsFlyer, the marketing measurement and experience platform, today released the…
AppsFlyer’s latest SKAN innovation provides advertisers full control over metrics measurement in the era of iOS 14+ AppsFlyer, the marketing measurement and experience platform, today launched Conversion Studio, a hyper-flexible…
Sanjay Trisal will lead teams across India, Southeast Asia, Australia and New Zealand (INSEA/ANZ) and focus on increasing collaborations and smoother efficiencies for greater market optimisation Bringing over 20 plus…
The first to market predictive analytics product for SKAdNetwork will be available in early spring AppsFlyer, the global attribution leader, today announced the upcoming launch of PredictSK, a new predictive…
Xpend ties aggregate cost and attribution data together so marketers can quickly and effectively optimize marketing performance and accurately calculate their true ROI AppsFlyer, the global attribution leader, today announced…
The new plan is part of AppsFlyer’s zero budget marketing initiative, consolidating products and tools enabling developers, product managers, and marketers to uncover the potential of their core assets AppsFlyer,…
Leading Attribution Company Reaches New Milestones Amid Evolving Mobile Marketing Landscape SAN FRANCISCO – (ACN Newswire) – AppsFlyer, the global leader in mobile attribution and marketing analytics, announced today that…
– AppsFlyer becomes first multinational third-party measurement provider to fully integrate Weibo’s advertising platform – Partnership showcases reach of Chinese social media giant’s influential marketing platform and empowers more marketers…
