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UK advertising reports GBP36.6bn spend in 2023
The latest Advertising Association/WARC Expenditure Report, published today, shows that the UK’s ad market recorded a 6.1% increase in investment to a total of £36.6bn in 2023; the 13th annual…
WARC and YouTube release “Brand-building at the speed of culture: The role of online video in Asia”
Insights from YouTube Works 2020-2021 reveal how brands can leverage the power of online video in the marketing mix Online video is where culture is being cross-pollinated between brands, creators,…
WARC, TikTok and Publicis Groupe release “From Discovery to Purchase: The Role of Community Commerce” a new study revealing the potential of creator-driven marketing for brand growth
The survey-led white paper explores new and effective opportunities for brands and retailers to sell directly to consumers through social commerce 80% of TikTok users say the platform helps them…
WARC Effectiveness Awards 2021, in association with LIONS, are launched
– A new global marketing effectiveness benchmark like no other – The awards will be judged using the WARC/LIONS Creative Effectiveness Ladder providing a universal standard – Feedback given to…
WARC Awards 2020 – Effective Content Strategy winners announced
Colenso BBDO wins Grand Prix and Best Multiplatform Award for DB Export campaign I’m Drinking It For You Campaigns for DB Export in New Zealand, Century 21 in the US,…
WARC Awards 2020 – Effective Use of Brand Purpose winners announced
Airbnb Creative wins Grand Prix for The Country Pub Project in Australia Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L’Oreal, as well as local brands…
Global Ad Spend Growth to Slow in 2017; Mobile to be Fastest-Growing Channel
Global advertising spend is forecast to increase by 4.5% this year as a whole but will ease to 4.2% next year. Mobile will continue to be the fastest-growing ad channel…