Big Data for Humans Builds Senior Team as European, APAC Growth Continues

Big Data for Humans

Big Data for Humans, the world’s leading customer insight automation provider to retail and travel companies, has boosted its fast-growing global operation with a raft of high calibre appointments across its London and Singapore offices.

The fast-growing startup, which is transforming the way retail and travel businesses win, serve and retain their customers, has appointed Sheila Power to the role of Chief Strategy Officer, following her work launching Big Data for Humans’ APAC business last year.

Based in London, Sheila brings over 15 years of international experience in data driven customer marketing for retail and travel businesses to the role – including 10 years at Mastercard’s 5one.

The company’s Singapore Office, which counts Air Asia and 7-Eleven amongst its clients, will be headed up by new Managing Director APAC Emma Mourad – a highly experienced former Linkedin South East Asia Manager with a vast knowledge of scaling up tech businesses in this fragmented region.

Joining Emma will be newly appointed Business Development Director Kit Foong; and former Aimia Senior Account Director Karen Ooi, who becomes Big Data for Humans’ new Senior Solutions Consultant.

At the company’s European base in London, former 5one Senior Managing Consultant Sarah Jarvis joins as Senior Solutions Consultant; luxury retail and travel specialist Kenz Mroue leaves Luxia to become Business Development Manager; and Rosemon Meissner joins the business from Google as Inside Sales Executive.

Commenting on the new appointments, Big Data for Humans’ founder and CEO Peter Ellen said: ‘Big Data for Humans is growing rapidly in our core markets, so we are thrilled to be bringing some of the most talented and ambitious people in the industry into our business at such a crucial stage in its development. We now have a team of over 40 people, each one with an impressive track record and a huge amount of specialist insight and expertise in their role, which is exactly what we need as we take our pioneering platform to a growing roster of retail and travel clients globally.’ –