Luxury magazine and digital media publisher Heart Media Group has announced a strategic partnership and investment into Luxify, the Hong Kong-headquartered luxury marketplace.

This investment in Luxify by Heart Media further enlarges the digital portfolio of Asia’s leading luxury lifestyle media and event group.

A first mover in Asia, Luxify, launched in 2013, is an online marketplace with a global reach which connects affluent buyers and established luxury dealers.

From supercars to yachts, luxury watches, handbags, rare antiques, Luxify offers one of the Internet’s largest collections of luxury products and experiences for sale with an inventory worth more than US$160 billion.

“The strategic partnership and investment in Luxify is an important step for Heart Media. We look forward to exploring all possible synergies between Luxify and our group,” said Olivier Burlot, CEO at Heart Media Group.

Burlot added that Heart Media can further strengthen the luxury marketplace’s first mover advantage through the group’s premier events, online presence, and database of affluent consumers.

With Heart Media Group’s presence in several key Asian markets and a global footprint with on the luxury online sphere, the marketplace is set to further strengthen its positions across Asia and globally.

“The synergies with Heart Media are clear and this investment validates the strong growth Luxify has enjoyed over the past 5 years. This partnership will add great value to our dealers by providing a whole new affluent audience for their products,” said Alexis Zirah, CEO of Luxify.