TRENDE Announces Formation of Advisory Board

TOKYO – (JCN Newswire) – TRENDE Inc., an online renewable energy retailer selling electricity to residential customers in Japan, announces the formation of its Advisory Board to provide strategic guidance and advice to management. The members include Yoshiaki Fujimori, Emmy Suzuki Harris, Hiroaki Kitano, Masaakira James Kondo, and Yukiko Muto.

“The search for these advisors has been a strategic and thoughtful process,” said Tadatoshi Senoo, Co-founder and CEO of Trende. “We have established a diverse advisory team with extensive experience in community building, customer service, media, technology, sales, entrepreneurship, big business, and government in order to provide advice and guidance during our initial growth phase. We look forward to working with these respected members and leveraging their experience to help us achieve our goals.”

– Yoshiaki Fujimori
Chairman, Oracle Japan
Director, Takeda Pharmaceuticals
Director, Boston Scientific
Former CEO, LIXIL Group

– Emmy Suzuki Harris
Asia Regional Director and Interim Deputy Executive Director, Foundation

– Hiroaki Kitano
CEO, Sony Computer Science Laboratories Inc.

– Masaakira James Kondo
Co-Chairman, Silicon Valley Japan Platform
Senior Advisor, Geodesic Capital
Former Vice President of Twitter Inc., and Chairman, Twitter Japan

– Yukiko Muto
President, Uber Eats Japan
Former Head of Japan, New Business Sales, Google
Former President, OpenTable KK

TRENDE Inc. is an online renewable energy retailer selling electricity to residential customers in Japan via its Ashita Denki ( and Hot Denki ( service websites. Our goal is to accelerate the widespread adoption of solar power and redefine the energy ecosystem in Japan with a customer-centric business model and innovative P2P platform. Our investors include Tokyo Electric Power, Showa Shell and Dubai Electricity and Water Authority. For more information, please visit