Didi Chuxing, the world’s leading mobile transportation platform headquartered in China, announced today it will start offering DiDi Food, its food delivery service in Mexico City, after successful launches in Guadalajara and Monterrey, the country’s second and third largest cities.
DiDi Mexico has expanded its ride-hailing operations to 32 cities in Mexico since April 2018, covering over 50% of the nation’s population. Earlier launch campaigns of DiDi Food in Guadalajara and Monterrey in April and October 2019 were met with enthusiastic restaurant sign-ups and user downloads.
Martin Mao, General Manager of DiDi Mexico, said, “We are very excited to expand our service from ride-hailing to food delivery in Mexico, where its cuisine is celebrated as a UNESCO Intangible Heritage of Humanity. Building on AI capabilities and the deep expertise of our local team and partners, we will make continuous investments in DiDi Food to enable a broader selection and competitive prices for consumers, and fairer, transparent earnings for restaurateurs and couriers.”
DiDi Food brings to Mexico innovations and service features tailored to the local marketplace. Each restaurateur is equipped with a free personal tablet to create their own promotion menus and supported by a designated DiDi business advisor to help provide operational analysis and growth planning through continuous offline communications.
As in DiDi’s ride-hailing business, DiDi Food provides 24/7 live human customer and delivery partner support. DiDi also plans on launching more Couriers’ Clubs and benefit programs. “We believe our success depends on how we create unique value for our users, partners, and the local economy,” said Mao.
Didi Chuxing is the world’s leading multi-modal transportation platform, delivering over 10 billion passenger trips per year across Asia, Latin America and Australia. In Latin America, DiDi offers its various ride-hailing and taxi-hailing services in Mexico, Chile and Colombia, as well as Brazil under the 99 brand. – BusinessNewsAsia.com