Exer Labs Secures $2M Funding Round Bringing Total Raised to $4.5M

Exer Labs

Exer Labs

Exer Labs, a year-old, Denver, CO.-based fitness startup that uses its edge-based AI and computer vision platform to power its motion coaching apps, raised an additional $2 million in seed funding, bringing its total raised to $4.5m.

Investors in the latest round include GGV, Jerry Yang’s AME Cloud Ventures, Morado Ventures, Range VC, Service Provider Capital, Shatter Fund, MyFitnessPal co-founders Mike and Albert Lee, and existing investors Signia Venture Partners and former Zynga COO, David Ko.

Exer is launching Exer Studio, a Mac app that delivers a Peloton-style leaderboard and workout stats to any virtual workout using edge-based AI and computer vision, without extra hardware.

Studio offers coaches an opportunity to deliver better feedback and more engagement during their video streamed workouts, on any platform like Zoom or IG Live.

The pandemic has made virtual workouts a new normal, and with 60% of fitness consumers expressing hesitation about returning to in-person gyms, Studio’s enhanced virtual workouts can help coaches retain and grow their communities by enhancing their digital offering.

Real time workout data, post-workout summaries and competitive session leaderboards give consumers the feedback and community they’ve missed, but from the comfort of their homes.

In private testing since May with coaches and studios in San Francisco, Denver and New York, Studio is now available via a waitlist to coaches and fitness enthusiasts to enhance virtual workouts worldwide.

Studio uses the camera of a user’s device to track motion and velocity, generating workout data and an output score using a proprietary AI algorithm that runs “on the edge” – and it never sends data back to the cloud. There is no need for any third party monitors or hardware. Future plans include a browser based version to support all laptops and a tablet or phone app, along with more features and support for on-demand classes. – BusinessNewsAsia.com