Hilton and Jin Jiang International today announced the extension of the Hampton by Hilton management license agreement, extending the contract until 2034 to create a network of more than 600 Hampton by Hilton hotels in China.
In a virtual ceremony, Chris Nassetta (President and CEO), Alan Watts (President, Asia Pacific), Qian Jin (Area President, Greater China & Mongolia), Alexandra Jaritz (SVP, Brand Management), Lynette Lim (SVP & Assistant General Counsel), and Matt Fry (SVP, Development), joined the signing ceremony from McLean, Singapore and Shanghai.
Jin Jiang International was represented by Yu Minliang (Chairman of Jin Jiang International), Zhang Xiaoqiang (Vice President of Jin Jiang International, Chairman & CEO of Jin Jiang Hotels China Region), Zhou Wei (Vice President of Jin Jiang International, Head of Jin Jiang Global Innovation Center) from Shanghai. Wang Wei (Executive Vice President of Jin Jiang Hotels China Region, President of Shenzhen Headquarter, and CEO of Hampton by Hilton China) joined from Shenzhen.
The exclusive license agreement between Hilton and Plateno (now part of Jin Jiang Hotel China Region) was first signed in 2014 to tap into the potential of China’s mid-scale hotel market.
Building on the original 10-year partnership that has cemented Hampton by Hilton as a leading focused-service brand in China, this extension marks a strengthened cooperation between Hilton and Jin Jiang International, the largest hotel group in China, as they launch a new phase of joint development in an ambitious plan to operate over 600 Hampton by Hilton hotels in China.
With the growing demand in this hotel segment fueled by the expansion of the middle-class and overall upgraded consumption capacity of Chinese consumers, the 155th Hampton by Hilton hotel in China opened in Beijing on Dec.7th. The license extension is expected to help Hampton by Hilton maintain its edge in the highly competitive mid-scale hotel sector in Hilton’s top priority market, China.
“I’m thrilled to strengthen our partnership with Jin Jiang International and the entire Hampton by Hilton team in China,” said Chris Nassetta, President & CEO, Hilton. “China is an incredibly important market for Hilton, and the Hampton by Hilton brand has had huge success with the team sharing our signature hospitality with travelers at hundreds of hotels throughout the country. We look forward to building on this foundation and growing the brand together in China for years to come.”
Yu Minliang, Chairman of Jin Jiang International commented, “Jin Jiang and Hilton are good partners of mutual trust and have had long-term friendly and in-depth cooperative relations in China and around the world. To renew the Hampton by Hilton brand MLA is of special significance, which fully reflects the firm confidence of both parties in the future recovery and revitalization of the global hotel industry. The joint efforts of the two teams are highly appreciated. I believe that the cooperation will definitely bear new fruits and become a new model of cooperation for the global industry.” – BusinessNewsAsia.com