Wyndham Hotels & Resorts has announced its partnership with Minor League Baseball (MiLB) as its official hotel partner.
The multi-season partnership includes Wyndham Rewards, the hotel’s award-winning loyalty program, becoming MiLB’s Official Hotel Loyalty Partner.
The partnership will provide Wyndham Rewards members access to redeem points for unprecedented benefits, such as tickets to Minor League games, unique experiences like throwing a first pitch, ballpark tours, and batting practice field access, amongst others.
The benefits are expected to go live later this summer. Wyndham’s selection of Minor League Baseball was due to its growing popularity, accessibility, and strong synergies between its guests, particularly its rewards members, and MiLB’s fan base.
Wyndham Rewards has been the number one hotel rewards program for the past five years, offering members unparalleled access to over 50,000 hotels, vacation club resorts, and vacation rentals worldwide.
The partnership with MiLB includes a series of additional touchpoints to raise the program’s visibility among fans while simplifying travel to and from their favorite Minor League games.
This includes a heavy presence at over 8,000 scheduled Minor League games in the form of branded stadium features, sponsorship of Minor League Baseball’s Official Ballpark Guides, a robust social and digital media presence, and Wyndham booking links on MiLB.com as well as all 120 Minor League Baseball Club sites.
The partnership also includes additional benefits for Wyndham franchisees, which now includes stays at Wyndham hotels during official MiLB League travel.
Franchisees will also have access to all team logos, allowing for cross-marketing opportunities between hotels and their local Minor League teams.
Dana Rosenberg, senior vice president of marketing at Wyndham Hotels & Resorts, said, “Our partnership brings guests and members closer to something we already know they love, and in doing so, makes it easier than ever for them to unlock new value and experiences with Wyndham and Wyndham Rewards.” – BusinessNewsAsia.com