Radisson Hotel Group and La Vie Hotels & Resorts have signed a Master Collaboration Agreement that will see over 30 hotels added to the Group’s portfolio over the next decade.
As part of the agreement, La Vie Hotels & Resorts will develop, manage, and operate properties under Radisson Hotel Group’s five industry-leading brands, including Radisson Blu, Radisson RED, Radisson, Park Inn by Radisson, and Country Inn & Suites by Radisson, under a non-exclusive brand collaboration agreement.
The partnership will focus on expanding the Group’s portfolio in key growth markets across the Asia Pacific region, including Australia, New Zealand, Vietnam, Thailand, Singapore, and Indonesia.
La Vie Hotels & Resorts is a subsidiary of La Vie Hospitality Group, which offers innovative hospitality solutions across multiple disciplines, including Education, Asset Management, Procurement, Building Management, Hospitality Services, and Hotel & Resorts.
The new partnership builds on the successful rebranding and conversion of three hotels in Sri Lanka in 2022, which were managed and operated by La Vie Hotels & Resorts under the Radisson Blu and Radisson brands.
The partnership will also see the extension of Radisson Hotel Group’s centralised franchising service model into Australasia, enabling independent and small-scale hotel companies to take advantage of the Group’s global network.
Additionally, The Club of Revenue Management by Radisson Hotel Group will be expanded into the region, enabling hotels to revolutionize their revenue management.
Full story is published in HotelNewsAsia.com