CEBU CITY, Philippines — The Big Bad Wolf Book Sale, acclaimed as the world’s largest book sale, is set to dazzle Cebu City once again from April 26 to May 5, 2024, at SM Seaside City Cebu.

The event will offer an extensive range of books spanning multiple genres, aimed at drawing a large crowd of literature enthusiasts from the Visayas region.

This year’s Big Bad Wolf event introduces enticing promotions such as the “Buy 5, Get 1 Free” deal, alongside a chance to win vouchers up to P10,000, enhancing the shopping experience for attendees.

As part of the festivities, the event will also see the return of longstanding partners such as Metrobank, which offers special financing options for purchases, and the reintroduction of the Red Readerhood Program that encourages book donations.

Adding to the retail experience, IKEA will set up lounge areas to showcase its range of home furnishings tailored for readers.

A variety of activities, including cosplay events and raffle draws, are scheduled to create a vibrant community atmosphere.

The Big Bad Wolf Book Sale is renowned for its role in promoting reading and affordable access to books.

Admission to the event is free, underscoring its commitment to fostering a love of reading among new and seasoned book lovers alike.