The festive spirit arrived early at SM Seaside City as Heart Evangelista, president of the Senate Spouses Foundation Inc. (SSFI), spearheaded the annual “Christmas in November” gift-giving activity.
Held at the SM Store Kids Section, the event brought joy to 45 children battling cancer from Kythe Foundation Inc., offering them an unforgettable day of unlimited shopping and heartwarming interactions.
Evangelista, a renowned actress and philanthropist, guided the children through aisles of toys, clothes, and school supplies, helping them select items that brightened their day.
She was joined by fellow senate spouses Kath Pimentel and Nancy de la Rosa, as well as Maricel Tulfo, daughter of Senator Raffy Tulfo. Their collective presence underscored a unified commitment to making a positive impact on the lives of these young fighters.
Adding a historical touch to the occasion was Atty Mitoy Fernan-Cayosa, daughter of former Senate President Marcelo Fernan, who established the SSFI.
Her attendance highlighted the enduring legacy of the foundation and its dedication to community service.
The participants were warmly welcomed by the SM Seaside team and SM executives, who ensured the event ran smoothly and safely.
The “Christmas in November” program, established in 1998 by Eloisa Nolasco-Fernan, has evolved over the years.
Initially held at SM Store Megamall, it has expanded to reach more communities across the country, including SM Store Clark in Pampanga, SM Store Lanang in Davao, and now SM Store Cebu.
This expansion reflects the SSFI’s mission to extend its reach beyond the capital and touch lives in various regions.
Throughout the event, senate spouses and their representatives paired up with the children, offering personalized assistance and companionship.
They navigated the store together, selecting items that ranged from educational materials to cherished toys. The hands-on involvement of the spouses added a personal touch that resonated deeply with the children and their families.
The collaboration with Kythe Foundation Inc., an organization dedicated to improving the quality of life for children with cancer and other chronic illnesses, has been a cornerstone of the SSFI’s outreach efforts. By partnering with Kythe, the foundation ensures that its initiatives are impactful and reach those who can benefit the most.
SM Supermalls played a crucial role in facilitating the event. Their commitment to corporate social responsibility is evident in their support of “Christmas in November” and other community-centered programs.
Heart Evangelista, married to Senate President Chiz Escudero, has been an active advocate for various charitable causes.
Her leadership in the SSFI has brought renewed energy and visibility to the foundation’s programs. By leveraging her public platform, she raises awareness and encourages broader participation in philanthropic activities.
The day’s festivities were more than just a shopping spree; they were a celebration of resilience and the human spirit. The children from Kythe Foundation Inc. experienced moments of normalcy and happiness, creating memories that transcend the challenges they face daily.
As the holiday season approaches, “Christmas in November” stands as a beacon of kindness and community solidarity. The event exemplifies how collaborative efforts between organizations like the SSFI, Kythe Foundation Inc., and SM Supermalls can create meaningful change.
The success of the event at SM Seaside City signals a promising future for “Christmas in November.” With plans to further expand to other provinces, the SSFI aims to reach more children and families, spreading joy and hope throughout the Philippines.
As the day concluded, the smiles and laughter echoed long after the last gift was wrapped. The combined efforts of the senate spouses, SM Supermalls, and Kythe Foundation Inc. showcased the profound impact of generosity and compassion.
Established in 1998 by Eloisa Nolasco-Fernan, “Christmas in November” is an annual gift-giving initiative organized by the Senate Spouses Foundation Inc.
The program aims to spread holiday cheer to underprivileged communities, particularly children facing health and socioeconomic challenges.
Through partnerships with organizations like Kythe Foundation Inc. and support from SM Supermalls, the initiative continues to grow, fostering a spirit of generosity and unity across the nation.
Business News Asia