Traders Hotel Puteri Harbour Johor Rebrands to Hotel Jen Puteri Harbour Johor

MALAYSIA – Traders Hotel Puteri Harbour, Johor has rebranded as Hotel Jen Puteri Harbour, Johor, becoming the tenth hotel to adopt the new Hotel Jen brand by Shangri-La International Hotel Management Ltd.

Catering to a new “Jeneration” of independently minded business and leisure travellers, the brand has quickly launched ten hotels in seven months in nine cities in Asia Pacific.

Puteri Harbour lies within Iskandar Malaysia, the new southern development corridor in Johor identified as one of the key developments to spur the growth of the Malaysian economy.

The launch of Hotel Jen Puteri Harbour, Johor highlights Shangri-La’s long-term commitment to the Malaysia market.

The Hotel Jen brand is inspired by virtual persona Jen, a professional hotelier who loves life, travel and the adventure of discovering new places.

Hotel Jen takes care of guests with efficiency and care while giving them informed access to the best a destination has to offer. Hotel Jen provides travellers greater flexibility to blend the boundaries between business and leisure.

“The opening of Hotel Jen Puteri Harbour, Johor is extremely important for our organisation. We’ve built a strong brand presence in Malaysia and will continue to grow and build solid long-term associations with our business partners and stakeholders,” said Greg Dogan, president and CEO of Shangri-La Hotels and Resorts

“We recognise the growth of travellers with a ‘millennial’ mindset who seek simple pleasures, easy efficiencies and the opportunity to indulge their sense of adventure when travelling for leisure or business. True to the new brand, the Hotel Jen Puteri Harbour team embraces the changing demands of today’s more independently minded travellers and we are proud to introduce the Hotel Jen brand to meet the needs of our existing and new customers.”

Sigi Bierbaumer, general manager of Hotel Jen Puteri Harbour, added that the rebrand to Hotel Jen will set new standards for guest experiences, which shows in the changing demands of today’s customers, both the new and ‘millennial’ mindset and the increasingly socially enabled ‘young-at-heart’ existing customer.

“It is a revolution and all about changing our approach, starting at the very heart of our hotel – our staff,” he said. – BusinessNewsAsia.com

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