Isentia Acquires Korea’s Social Net Creator


Isentia (ASX: ISD), Asia-Pacific’s leading media intelligence company, expanded its geographic footprint in to the South Korean market.

The acquisition of media intelligence company, Social Net Creator Ltd, provides Isentia with a strategic entry into this key growth market, with a strong client base and an experienced local management team.

Isentia has also completed a “bolt-on” acquisition in Thailand and is close to finalising two further acquisitions in Vietnam and Hong Kong, which will further strengthen its existing leadership in all three markets.

The four acquisitions are expected to contribute a 15 percent increase to Isentia’s annual Asian revenue.

Read: Seven West Media Seeks to Acquire Perth Now, The Sunday Times

The acquisitions were made on an average 2.5 times the last 12-months revenue and will be immediately EPS accretive.

“South Korea is one of the largest and most important economies in the region and we are very excited to add this key market to our strong presence in 10 other Asia-Pacific countries,” Isentia CEO John Croll said

The move, along with the other potential acquisitions in existing markets, reinforces Isentia’s commitment to the dynamic, high growth region and further supports the strong revenue momentum being delivered by its Asian business, Croll added.

“The acquisition of Social Net Creator will enable Isentia to take media intelligence services in South Korea to the next level. Isentia’s global best practice technology and verification systems and the award winning Mediaportal will see our South Korean business provide a new level of service to clients,” Asia chief executive David Liu added. –