New “L.I.F.E.” Themed Zones and Startup Zone showcase innovative products

HONG KONG — The 32nd HKTDC Hong Kong Houseware Fair and the eighth HKTDC Hong Kong International Home Textiles and Furnishings Fair opened today. Organised by the Hong Kong Trade Development Council (HKTDC), the two four-day fairs will continue through 23 April at the Hong Kong Convention and Exhibition Centre (HKCEC) and bring together more than 2,500 exhibitors from 28 countries and regions to showcase the latest housewares, home textiles and furnishing products.


– Houseware Fair’s “L.I.F.E.” theme highlights the latest design trends

The largest event of its kind in Asia, the Hong Kong Houseware Fair welcomes 2,280 exhibitors from 27 countries and regions. This year’s main theme is “L.I.F.E.”, which stands for four themed zones: Lifestyle, Interior, Feast and Enrich. To highlight these themes, the HKTDC is collaborating for the first time with A+A Design Studio, a well-known Italian trend forecasting agency, to set up four trend forecast displays under the themes “Count on Copper”, “Own Jungle”, “Visual Illusion” and “Bamboology”. These 2018 Spring/Summer design trends are illustrated with a wide spectrum of houseware and interior design elements. New zones introduced at the Houseware Fair this year include Coffee Alley under Lifestyle, HORECA under Feast, as well as World of Building & Hardware under Enrich, which brings together 60 exhibitors to showcase quality building materials, hardware & DIY tools and sanitary ware.

To create more opportunities for the industry, the HKTDC has organised 128 buying missions comprising more than 7,100 buyers to visit the fairs.

– Startup zone debuts at Houseware Fair

In line with the Hong Kong SAR Government’s policy to nurture start-up companies and move towards high value-added production, the Houseware Fair launched a Startup zone this year, allowing start-ups to exhibit at the fair at lower costs and connecting them with buyers and potential business partners. Ten start-up companies are participating at the Houseware Fair this year, showcasing products such as Fun & Fair’s Scooter table lamp and Harmonia Life’s natural skin care products.

“Start-ups need support and advice in a number of areas, such as the fine-tuning of product prototypes, brand promotion or positioning, and capital needs. The Houseware Fair and Home Textiles and Furnishings Fair attracted more than 47,000 international buyers last year. Start-ups can use the opportunity to seek support and advice for their business at the fair. Start-ups can also present their business ideas at the ‘Startup. Smart Launch’ session and explore more business opportunities,” said HKTDC Deputy Executive Director Benjamin Chau.

– Innovative designs from Hong Kong and overseas brands

Hong Kong has long been known for its concentration of creative talent as well as agencies that source innovative designs from around the world. Notable items from Hong Kong exhibitors include:

1) Purple Clay Coffee Set: Made with Yixing purple clay, a unique variety of natural clay from the Chinese mainland, the coffee set has a fine and sandy texture which helps retain the temperature of a beverage longer than regular ceramics. The material’s unglazed surface absorbs the aroma of the beverage, creating a more complex flavour. (Booth no: 1E-F12)

2) Eaves stool – Spring: This small side table is inspired by the architectural shape of traditional timber rooftops and conveys the beauty of spring blossoms. (Booth no: 3CON-110)

3) Wireless Bluetooth Smart Ultrasonic Aroma Diffuser – iMist: Users can download an app on their mobile devices and connect with the diffuser through Bluetooth to control operations including aroma diffusion, LED effects, time settings and to play music. (Booth no: 5C-C01)

Noteworthy items from international brands include:

1) Hexagon Shelf: Created in Japan, the shelf set includes a number of drawers, bins and containers fitted with accessories such as lamps, hooks and clocks, and can be customised according to customer needs. (Booth no: 1E-A11)

2) MAWA Clothes Hangers – Butterflies: These butterfly-shaped hangers from German brand MAWA are form-fitted, non-slip-coated and have a rotating hook, allowing customers to maximise closet space. (Booth no: 3D-C24)

3) Feet Guider: This footbed from a Korean brand can connect to smartphones via Bluetooth 4.0 and directly measure the exact amount of activity, the number of footsteps, calories consumed and distance. (Booth no: 5C-C13)

– Cosy decorating ideas at the Home Textiles Fair

Held concurrently with the Houseware Fair, the Hong Kong International Home Textiles and Furnishings Fair has drawn close to 300 exhibitors from eight countries and regions. This year’s event features new exhibitors from Belgium and Vietnam. Nantong in the Chinese mainland province of Jiangsu – a city dubbed “the Hometown of Textiles” – as well as a number of Indian textile associations have also returned to set up group pavilions to showcase their quality textiles.

Similar to the Houseware Fair, the Home Textiles and Furnishings events have also adopted the “Interior” theme to showcase a variety of home textiles, upholstery and furnishing products. The premium “Hall of Glamour” features quality brands and designer collections, covering products such as bedding, curtains, carpets and towels. Featured products include Hong Kong exhibitor Nightingale’s gold embroidery trim on black satin table linen, Indian hand block printed cushion covers and wool/denim Panja Rugs.

– Seminars to explore market trends

The HKTDC is also staging a series of seminars and networking events to help industry players keep abreast of the latest trends and developments in the houseware and home textiles markets. Highlights include the seminar “WGSN Trendtalk: Houseware & Home Textiles 2018 Forecast” led by expert trend forecaster WGSN. Other topics covered in the seminars include pet supplies industry trends in the Chinese mainland and Hong Kong, houseware product testing, certification and inspection services as well as building inspection.

To facilitate buyer viewing of exhibitors’ products, a number of Product Demo & Launch Pad sessions have been organised. The “International Kitchenette” to be held in the afternoons will feature chefs preparing Turkish, Korean and Chinese dishes using the latest kitchenware. A number of baristas will also participate in “Latte Art Performance” events to make delicious coffees for participants.

Fair websites:
Hong Kong Houseware Fair:
Hong Kong International Home Textiles and Furnishings Fair:
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Media registration:
Media representatives wishing to cover the event may register on-site with their business cards and/or media identification.

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