HONG KONG — The second Hamleys store in China embraces its grand opening in Xuzhou Sanpower International Plaza. The three-tier toy store contains more than 1,000 SKU, 80 types of toys from over 50 brand suppliers, and several children play zones. The new Xuzhou Hamleys can cater more than 50,000 customers every day. With a store area of 10,000 square meters, it has surpassed the previous record-keeper, the Lubyanka Store in Moscow, and has become the largest Hamleys store among all 114 stores in the world. The opening of the Xuzhou store marks a great milestone – the world’s largest Hamleys store is officially welcoming guests in China.

Founded in 1760, the first Hamleys store is located on London’s Regent Street, and has a long history of 257 years as of 2017. It is the oldest toy retailer in the UK, and one of the finest toy stores in the world! The toy retailer entered the Chinese market in 2015, and its first Chinese flagship store was launched at the Sanpower International Plaza in Nanjing’s Xinjiekou area (as part of the Nanjing International Finance Center), with a total floor space of approximately 7,000 square meters.

Different from the Nanjing store, Xuzhou Hamleys is styled as a traditional British toy kingdom by introducing a much wider range of children-related products, such as children apparel, family experience, and entertainment facilities that are more unique than those in Nanjing. The new Hamleys store inherited the Hamleys tradition, and was designed specifically for the Xuzhou market, resulting in a comprehensive children’s entertainment center with the toy kingdom theme.

What fun can we expect at Hamleys?

The first floor is the Welcome Zone. The first thing to greet guests is the main entrance, which embraces unique, classic, European-style design, fused with a modern glass wall. All bestsellers of Hamleys are displayed in the plush toys area on the first floor. Another highlight would be kids apparel, fashion brands, and kids products, including New Balance, Balabala Kids, APE Kids, GB kids station and so on.

Located on the second floor is the Toys Playground, which is also considered as the command center of the store as it comprises a huge variety of Hamleys classical brands and toys from various toys producers from LEGO, Barbie Doll, and Transformer, to Peppa Pig, Harry Potter, Disney Princess, and much more. Children and kidults alike can all find their desired toys in Hamleys.

The third floor is the Infants and Creativity Zone. The floor features infant toys, swimming area “The Bath”, educational activities for intellectual development, as well as family DIY and baking workshops. Parents can send their kids here for child care services, such as Ai Ying Dao maternal-child nursing services, or enjoy facilities like Kabba educational robots and the Painting & Baking Workshop.

Unique experience-based services

Hamleys provides unique experience-based services. The party room on the third floor is open for children to hold fun, vibrant birthday parties.

The Fun Fair is a unique service at Hamleys. The Xuzhou store also features plenty of recreational facilities, such as the spiral slide, the ocean ball pool, Water World, and a merry-go-round. The Nerf Zone in Nanjing is not to be missed and is, of course, replicated at the new Hamleys. It is a place to fulfill dreams of all boys and girls.

For more than 250 years, Hamleys firmly held its belief that toys always bring more happiness to families and children around the world. In Hamleys. you will not only witness the growth of your children, but also be a part of it. Come to Hamleys, experience the magic of toys!