SPRG Also Captures Gold SABRE – Greater China Award
HONG KONG — It was a celebratory night for Strategic Public Relations Group (“SPRG” or the “Group”) at yesterday’s Holmes Report Asia Pacific SABRE Awards ceremony, as the agency was named Corporate Consultancy of the Year. The panel of judges for this year’s awards scrutinized some 1,200 nominations. And despite fierce competition, SPRG received the coveted title due to its commitment to delivering superior PR services.
SPRG is one of the largest PR networks in Asia and the largest PR consultancy in Hong Kong. It has maintained its leading position in Hong Kong’s IPO/IR market by completing 30 IPOs in 2017 and 375 since inception. Serving over 160 listed companies, SPRG also caters for the PR needs of multinational corporations, professional associations and public organisations. With two member offices added last year; specifically, AsiaNet, a government relations and public affairs specialist, and Strategic DigitaLab, a newly established full-service digital marketing agency to cope with the growing demand for digital communications space, the Group now has 15 offices in seven Asian locations, serving clients through the collaborative efforts of 310 professionals.
In addition to the aforementioned honour, SPRG also received the GOLD SABRE Award – Greater China for the communication campaign, “MW vs MWR – A Battle for Reputation” that it devised for the sofa manufacturer, Man Wah Holdings Limited (“Man Wah”, HKEX: 1999). Through carefully devised communication strategies backed by effective implementation, SPRG was able to quash accusations by a short seller which in turn helped erase market concerns and regain the confidence of investment communities, ultimately resulting in a rebound in Man Wah’s share price and restoration of its reputation.
In accepting the awards, Richard Tsang, Chairman of SPRG, remarked, “We feel extremely honoured and grateful for receiving the ‘Asia-Pacific Corporate Consultancy of the Year’ title, as well as the Gold SABRE trophy for the battle that we fought together with Man Wah Holdings – it was by no means an easy journey. Such achievements not only serve as encouragement but also as evidence to support why SPRG is a trusted PR partner as well as an expert tactician capable of turning the impossible into the possible! I cannot express enough my gratitude for our clients longstanding supported, some of whom have maintained ties with SPRG for over 20 years. I also wish to thank my staff for their dedication to the Group’s success, and our partners for enabling us to help clients access over 140 cities around the world.”