CEBU CITY, Philippines — The world’s largest book sale, Big Bad Wolf, returns to Cebu City today, April 26, 2024, promising an extensive selection of books and unique promotional deals that are set to delight bibliophiles across Cebu and nearby provinces.

Running from April 26 to May 5 at SM Seaside City Cebu, the event transforms the venue into a vibrant hub for readers of all ages.

This year’s book sale features a Buy-5-Get-1 promo and a chance to win up to P10,000 in vouchers, enhancing the shopping experience for attendees. Additionally, the sale includes inflatable play areas for children, fostering a family-friendly environment where creativity meets fun.

Carol Chuaying, Big Bad Wolf Books Philippines Managing Partner and Terence Leong, Big Bad Wolf Books Head of Operations.

Swedish furniture giant IKEA is also participating, adding to the allure with a cozy setup and a prize draw for up to P50,000 worth of products. More details about these offers will be announced through Big Bad Wolf’s social media channels.

The VIP opening was attended by notable local officials including Cebu City Vice Mayor Raymond Alvin Garcia and Councilor Dondon Hontiveros, marking a ceremonial start to the festivities.

IKEA’s Marketing & PR Manager, Patrick Marcelo, and other partners were also present, demonstrating strong community and corporate support for the event.

Big Bad Wolf

Carol Chuaying, Philippine Managing Partner for Big Bad Wolf, expressed her appreciation for the warm reception from the local community, highlighting the event’s role in bringing people together to celebrate literature. Terence Leong,

Head of Operations, echoed this sentiment, acknowledging the enthusiasm of the attendees, particularly the young readers, as a driving force behind their efforts.

The Big Bad Wolf Book Sale offers an unparalleled literary experience with its wide range of genres and engaging activities. It is open daily from 10:00 AM to 9:00 PM, with free admission, making it an accessible cultural gathering for the entire community.