Fresh insight on Asian consumer preferences could guide the content industry into 2018 and beyond
SINGAPORE — Asia TV Forum & Market (ATF) has announced a major focus on Big Data for this year’s ATF Leaders’ Summit (Nov28 ), a gathering of decision makers that marks the start of the four-day event (through Dec1) at Marina Bay Sands, Singapore. ATF is again co-locating with ScreenSingapore (SS) for the Singapore Media Festival (SMF) 2017.
Through television and online viewing, today’s consumers generate large amounts of data. Using analytics and data mining, content businesses can leverage this information to gain an understanding of audience behaviour and preference. With Asia being one of the media world’s fastest growing regions, the Leaders’ Summits’ focus on Big Data aspires to uncovering Asian consumer inclinations, and enable regional and global content players to tap into the opportunities.
Yeow Hui Leng, Senior Project Director at ATF, and ScreenSingapore, said, “Against a rising Asia, the ATF continues to build on our position as the region’s leading platform for the content industry. Our conferences constantly evolve and adapt to provide fresh insight pertinent for thriving in today’s content business. The ATF Leaders’ Summit will place a spotlight on Big Data, which has no doubt become the foundation for guiding investment and strategies. Through these sessions, executives will gain a clearer picture of a region and its audiences that thrive on disruption, creating competitive advantage for themselves.”
ATF’s new Knowledge Partner to kickstart conference with exclusive insights
As a first order of the day, ATF’s new Knowledge Partner Kantar Futures will reveal hard-hitting insights during ‘The Future of Content’. Led by Stephane Alpern, Managing Director (APAC) of Kantar Futures, the invite-only breakfast networking session will bring foresights, trends and futures to the fore. In an environment where new channels and formats are creating new playing fields, these findings will be key for success.
This will lead into the opening session of the ATF Leaders’ Summit, where Kantar Futures will stage a two-part ‘Big Picture Panel’ :
– ‘Marrying the Right Data with the Right Content’, where Pablo Gomez, Regional Head (APAC) of Kantar Milward Brown, will reveal insights into the data-and-content combinations of successful brand strategies.
– ‘Is Advertising Dying?’, a panel discussion on whether content is the way for brands to connect with consumers, where Kantar will be joined by prominent industry names, along with significant players in the ecosystem.
Socialbakers’ founder to deliver exclusive address on Big Data
Completing the Big Data picture, this year’s ATF Leaders’ Summit will host global Forbes ’30 Under 30′ lister and Founder of Socialbakers, Jan Rezab. A well-reputed social media analytics expert, Jan Rezab will delve into some of the most debatable aspects of modern business justification for strategies and decisions, and share some of the biggest lessons many have yet to learn from.
With fresh data on APAC consumer behavior and relevant case studies to learn from, the Leaders’ Summit will enable decision-makers to implement the right roadmap for the year ahead, as disruptive technologies, changing customer expectations and regulatory scrutiny continue to transform the content business.
To further strengthen industry knowledge, the ATF Leaders’ Summit will also address other core industry issues and uncover strategic opportunities. More information about the ATF Leaders’ Summit and speakers will be available at www.asiatvforum.com/en/programme.