Meeting with buyers for more business opportunities;
Signed Strategic Cooperation Agreement for Expansion into German Retail Market
HONG KONG —Â Tianyun International Holdings Limited (“Tianyun International”, together with its subsidiaries, the “Group”) (Stock code: 6836.HK), a leading seller and manufacturer of processed fruits products in China, is pleased to announce that the Group’s subsidiary Shandong Tiantong Food Co.,Ltd.’s (“Shandong Tiantong”) processed fruit products under its own-brands “Tiantong Times”, “Bingo Time” and “Fruit zZ” were showcased at Anuga International Food Fair in Cologne, Germany. Shandong Tiantong has also signed a strategic cooperation agreement with a well reputed German corporation for capitalizing its advantages in terms of retail sales channels and customer services, for expansion into German retail market and for achieving win-win for both parties.
Anuga International Food Fair was founded in 1922 and is a bi-annual event. Anuga is the world’s largest and most important food and beverage Expo, and is also the key platform for world’s new product market exploration and overseas market expansion. This year, the event attracted more than 7,400 exhibitors from 107 countries and visitors from various sectors including retail, industrial, public catering, import, service industries, technology and other industries participated at the food fair, with a total of 16 million people, of which more than 65% were from outside Germany. Anuga International Food Fair once again proved that it is the trading hub for international food and beverage. The Group exhibited fruit purees, fruit jellies, fruit ice and other new products at the food fair, and had active interactions with over 80 potential customers including buyers, merchandizers, supermarket representatives from Germany, France, Turkey, Belgium and other European countries as well as the United Kingdom, the United States, New Zealand, Chile, South Africa and other countries. The event helped customers gain understanding about the Group’s new products and new concepts, which act as the good referencing base for upcoming products creation and upgrade. Potential customers also expressed keen order-placing and cooperation intention which proves that the Group’s brand and product quality has received high recognition from the world’s food industry.
Mr. Yang Ziyuan, Chairman and Chief Executive Officer of Tianyun International, said, “As a renowned food processor and seller in China, the Group has been actively involving in overseas food trade fairs and is committed to bringing natural, delicious, safety and healthy processed fruits products to merchandizers and representatives around the world. We are honoured to have signed a strategic cooperation agreement with a well reputed German corporation. We expect this new cooperation will, not only boost the Group’s revenue from own brand and OEM businesses, but also enhances the international influential power of the Group’s products. Apart from Anuga International Food Fair, the Group also participated in the 2017 China Food and Drinks Fair and PLMA’s 2017 “World of Private Label” International Trade Show, which helped promoting the Group’s brand and products in the domestic and overseas markets. Looking ahead, we will continue to supply consumers with natural, healthy and safety processed fruit products based on our highest mission of safe and healthy food production. The Group will adopt parallel development of its own brand business and OEM business, to further enhance the brand awareness and influence by grasping the business opportunities from the fast-growing own brand business, and to continue developing new products for the Group’s sustainable business growth and to consolidate the Group’s market leadership position.”