SINGAPORE — AppsFlyer, the global leader in mobile attribution and marketing analytics, has been certified as Ads Measurement Partner through LINE Corporation’s Marketing Partner Program, allowing marketers to quickly and easily measure and optimize campaigns with the fast-growing mobile messaging and communication portal.
“We are excited to partner with LINE and be named a certified LINE Ads Measurement Partner, helping marketers measure and maximize their business goals with LINE’s Ads platform, and further enriching their mobile campaigns,” said Naoya Otsubo, AppsFlyer’s Japan Country Manager. “AppsFlyer continues to offer marketers in Japan, across Asia, and throughout the world the most accurate and robust measurement tools that empower marketers to leverage our partnerships with the world’s leading digital platforms. Our business continues to grow thanks to the powerful combination of our solution and partnerships with industry leaders like LINE. We look forward to contributing to the business of LINE Corporation and to helping advertisers succeed in their activities with LINE Ads Platform.”
The LINE Ads Platform is a performance-based ad platform for services related to the LINE chat app operated by LINE Corporation. The service went into full-scale operation in June 2016 when it started distributing ads to the LINE Timeline and LINE NEWS. Since its launch, it has been used by approximately 3,000 businesses and brands (as of the end of September 2017) and, in 2017, LINE MANGA was added as an ad space.
“We are very pleased to have a partnership with AppsFlyer Inc., a global leader in mobile marketing analytics,” says Mr. Takeshi Namigata, Manager of Ads Platform Product Management Office, LINE Corporation. “We will continue to provide LINE Ads Platform as a global marketing solution with AppsFlyer’s global support system for application marketers.”
LINE Advertisers can use a special admin panel to set the details (including budget, time period, user attributes, and creatives) and make bids, and the LINE Ads Platform system chooses an ad and shows it to users. By switching to a performance-based ad system, many more businesses are now able to post ads, which they were previously unable to due to limitations on the numbers of slots, or for budgetary reasons. Further, since advertisers can monitor their ad displays, their effects, and other details as they operate their ads, they can conduct promotions with limited budgets and distribute ads to fit sales prospects, goal achievement rates, and more.
What is the LINE Marketing Partner Program?
In its proactive efforts to further promote sales of the LINE Ads Platform as well as add and improve features, LINE Corporation has created this program that certifies and rewards advertising agencies and service developers under one of four categories: Sales Partner, Ad Tech Partner, Data Provider Partner, and Ads Measurement Partner.
LINE Marketing Partner Program Overview
– Sales Partner
Starting in April 2017, certifications are made under one of five ranks — Partner, Bronze, Silver, Gold, and Diamond — based on cumulative total revenues for the preceding half year. Based on their rank, certified partners are provided preferential access to new products and sales support, and receive other perks such as invitations to LINE-sponsored events.
– Ad Tech Partner
Companies that wish to be certified submit an application and are certified based on API-related matters, such as revenues, case studies of improved efficacy, and implemented features. Certified partners are eligible to open more API accounts and given access to beta features (test features) as well as product development support.
– Data Provider Partner
Companies that wish to be certified submit an application, and LINE determines whether or not the company is qualified based on the volume of their data, including ad identifiers, the revenue from using them, the number of clients which have implemented their service, and other criteria. Once certified, partners are provided with the ability to use their own data to distribute ads on the LINE Ads Platform.
– Ads Measurement Partner
Ad measurement tool providers that wish to be certified submit an application, and LINE determines whether or not the company is qualified based on the number of businesses or services that implement the tool, the LINE Ads Platform revenue coming through the tool, and other criteria. Once certified, partners are eligible to provide measurement data and ad effect measurement features on the LINE Ads Platform.