The Tourism Authority of Thailand (TAT) has unveiled the ‘Amazing Thailand Culinary City’ project, aimed at promoting Thailand as a global gastronomy tourism destination.
This initiative aligns with the Thai government’s Bio-Circular-Green (BCG) Economy Model, aiming to fuel development under a creative economy.
Chattan Kunjara Na Ayudhya, TAT Deputy Governor for Marketing Communications, expressed the project’s alignment with the BCG Economy Model.
“The Amazing Thailand Culinary City project includes the AGFEC components: Agriculture, Gastronomy, Food Safety, Experience, and Creative Entrepreneur,” he said, emphasizing the initiative’s potential to stimulate a circular economy and national development towards economic, social, and environmental sustainability.
The project will integrate B2B and B2C strategies, fostering connections between entrepreneurs in food tourism and raising awareness about regional Thai cuisine.
Under the B2B strategy, the ‘Amazing Thailand Culinary City’ event will coincide with the Thailand Travel Mart Plus (TTM+) 2023 from 31 May to 2 June at the Queen Sirikit National Convention Center in Bangkok.
The event will feature 30 Gastronomy Tourism sellers showcasing City Dining Experience, Farm To Table, and Culinary Cooking Activity.
Participants will engage in discussions on Thailand’s gastronomy tourism, sample food from various restaurants, and participate in Thai dessert-making activities. A special exhibition will spotlight internationally renowned Thai dishes like Tom Yam Kung, Phat Thai, and Green Curry.
The project’s B2C strategy involves ‘4 Locations: 4 Styles’ culinary events held across Thailand’s four regions in May and June. These events will host food entrepreneurs, businesspersons, and local operators, offering workshops on local snacks, cooking shows, and an exhibition showcasing Thai cuisine’s uniqueness.
During the project launch, a panel discussion was held featuring Michelin-starred chef Mr. Vincent Thierry and popular food blogger Ms. Wisa Wangsupachart, highlighting the potential of gastronomy tourism to stimulate Thailand’s economy.