Author: Robert Tan

The gaming industry experienced massive growth during the pandemic owing to the lockdown. The growth in the industry was such that it was expected that this growth is here to stay for the next few years. However, now reports have indicated that the engagement rate of the gaming companies has come down. In the post-pandemic world, the players have now returned to pursue real work; therefore, this low engagement rate is not surprising for many. Additionally, the video gaming industry is experiencing a chip shortage. As a result, the sales of gaming consoles have also come down. Also, in the…

There is a common myth that cyber-attacks only aim to attack the more prominent companies. However, that is not the case. According to a survey by Verizon, more than 50% of cyber-attacks are designed for SMEs. Therefore, it is high time to let go of the notion that just because a company is small or medium in size, it will not be targeted by cyber attackers. In fact, SMEs should now go beyond installing basic anti-virus software. There is an urgent need for SMEs to take care of their cybersecurity needs. Here are a few ways through which SMEs can…

The Internet is crucial in today’s time not only to communicate but also to grow a business. In fact, during the pandemic, the businesses that were digitally run or managed not only survived but experienced growth too. However, simply having an internet connection to go digital is not enough. It is also essential to have a good internet speed. A poor internet connection slows your business’s growth and can have other catastrophic impacts like losing out on revenues. Here are five ways in which slow internet is slowing your business. 1. It reduces the productivity of the employees A slow…

Rapid advancements in the field of information and technology have provided several benefits. We now have access to a better user experience, faster communication, and instant results. This has led to many possibilities for businesses that are now trying to make their digital presence by working with different software companies to get a personalized and customized application for their business. The major reason why businesses are working with different software companies to get personalized software solutions instead of buying a commercial or off-the-shelf software is that a custom software designed specifically to meet the needs of a business will outperform…

The onset of the COVID pandemic brought a transformation in the work culture that has changed everything. During covid times, everyone used to work from home but after that, the hybrid work model has taken over. The hybrid work model is appealing to a majority of the employees and employers. If you aren’t familiar with the hybrid work model then it gives employees the flexibility to work through both their home and office. A portion of their week is remote working where they can work from home and the remainder is normal office working. It isn’t a perfect business model…

Market Research is very important for the success of any startup and every startup that starts its operations without prior market research isn’t able to gain much traction from consumers. Market research is gathering information about a market, its trends, and consumer interests. Startups can either use pre-existing information and work on that or they can conduct their research (which is the preferred option). Startups that take out time and consume resources to conduct market research before launching any product or service can gain valuable knowledge about the market & its trends and they can use this knowledge to create…

After graduation, when you get several job offers on the table, you would prefer a high-paying, corporate job in a reputable brand or company because that is what most people would do, and being a lucky graduate in a weak economy, going for a well-paid is the right thing to do but what if you get a job offer from a startup that is kicking off and in its initial phases of development. You see the product idea, you like their approach, and believe that they will do well in the future, but you aren’t willing to take the risk…