KUALA LUMPURPrincipal Asset Management Berhad Group announced that it is bringing the global Giving Chain initiative, a community-based Covid-19 relief efforts, to the ASEAN region.

The Giving Chain Initiatives directly assists those experiencing financial hardship due to the pandemic by providing meals, family activity kits, and direct payments.

In Malaysia, during the holy month of Ramadan, Principal stood together with PERTIWI Soup Kitchen, a non-profit organisation preparing 10,000 meals to ease the struggle of Malaysians living in urban poverty and local businesses especially the small and medium-sized enterprises facing adverse economic challenges.

Principal contributed RM50,000 in cash donation to PERTIWI Soup Kitchen in the effort.

To further the Giving Chain Project in Malaysia, Principal had also contributed meal packages since the start of MCO until 14 April to all Kuala Lumpur Hospital medical personnel along with 1,743 meal contributions to the students of International Islamic University of Malaysia for their resilience.

In sum, Principal in Malaysia had donated approximately RM200,000 for #TheGivingChain.

According to Munirah Khairuddin, Chief Executive Officer of Principal Asset Management for Malaysia,

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“This goes beyond just a corporate social responsibility (CSR) initiative. We are committed to helping the underprivileged and businesses protect and build financial security by supporting local businesses and hopefully inspire many other individuals to help each other – forge a kinship that is stronger because we are going through challenging times together,” said Munirah Khairuddin, Chief Executive Officer of Principal Asset Management for Malaysia.

Globally, the combined efforts of Principal and the Principal Foundation to support customers, communities, and businesses are expected to total more than $25 million.

Principal and Principal Foundation are partnering up with local businesses and non-profit organisations in more than 30 countries around the world to help individuals and families.

In Indonesia, meal packages are sent to medical workers on the front line of the battle on COVID-19, especially in Jakarta and surrounding areas. – BusinessNewsAsia.com