PH product designs, quality fit US market says international consulting firm

Philippine lifestyle and fashion brands and manufacturers are set to widen their market reach as they participate in the NY NOW, a US-based lead generation, visibility, and connection platform, from July to December 2021.

Byhand Consulting, an international marketing consulting firm specializing in solving the issues of artisanal enterprises in over 60 countries, sees the capability of Philippine products to capture global attention at the NY NOW Digital Market. The companies get a global boost through the six-month-long participation.

The eclectic mix of emerging and established brands gathered together to reintroduce and intensify the country’s capacity as a world-class destination for innovative and design-driven products.

The 20 participating homegrown exhibitors are part of DesignPhilippines, a collective represented by brands, designers, artisans, and craftspeople who elevate the country’s storied design heritage into contemporary and global consciousness. For NY NOW, these companies underwent coaching from ByHand Consulting in areas such as product development, marketing, and business strategies to further up their edge as they stand alongside international brands.

“US buyers will appreciate the capacity of Philippine companies to meet their expectations. The DesignPhilippines brands offer exceptional quality and innovative designs of handmade products. This combination and the artisanship of Filipino manufacturers make the Philippine brands a fit for the NY NOW show and the US home and fashion accessories markets overall,” said Karen Gibbs, co-founder of ByHand Consulting. (DTI)